| Small Talk |
Juliana Lopes | February 18, 2021
Our World After Pandemic
The Covid-19 pandemic added pressure for all businesses to prepare to adapt. Especially the ones who were digitally disconnected. With the world turning to digital technology, here are our tips to help strengthen your company's digital presence.
“Be the change you wish to see in the world".
- Mahatma Gandhi -
According to a Nielsen study, people's lives have been dramatically changed. How customers use products, their preferences and behaviours have likely shifted. We have seen people from commuting every day to an office to working from home, buying products in stores to online shopping. These changes are not only the result due to the virus itself but also the economic and political consequences.
Updating your online platform’s user experience to adapt your customers’ preferences - a more understanding and convenient online shopping experience will increase the chances of purchasing.
With the world moving toward digitization as the result of the pandemic, online shopping & zoom becomes the mainstream. Being digital present becomes essential for businesses.
Traditional businesses that relied on traditional marketing channels such as Billboards, Printed Media, and Mail encountered the hardest hit by the pandemic.
As people commute less and being outdoors less, physical marketing materials are not being seen by a large group of audiences. Customers are now booking appointments & fulfilling their daily needs online, it’s important to market your business on the internet and be available when customers are searching for a specific product and/or services.
Your branding style represents your business. It communicates directly to your customers about who you are and what you have to offer. It makes the first impression and further establishes loyalty with the client.
According to a survey from Inc.com, about 65% of the population are visual learners. A great visual will not only trigger emotions but also increases the temptation of purchases. Depending on your target audiences’ demographics, studies show that younger audiences(15-45) among the customers would make purchases if the visual is appealing to them regardless of its functionality and their need requirements.
While all the other companies are adapting to this new "Future of Workplace" culture, it is important to present a strong online visual image to help your business further stand out from your competitors